So it is week 5+ of lockdown, you have cleaned your home 1000 times, sorted your drawers 100 times, folded your clothes (a few times), swapped winter jumpers for summer dresses and skirts. Shopping at the moment is not really an attractive prospect – shops are closed, ordering online is complicated due to trying on at home and deliveries/ returns under lockdown is a mind-blowing concept in terms of deadlines, packing, social distancing… And anyway when ARE we going to know if we will ever be able to fully enjoy the summer sun?!


But still, there is something bothering you about your wardrobe… it doesn’t seem right, the colours of your clothes don’t look as bright, you’d prefer a different cut of trousers or perhaps a plain colour t-shirt rather than that striped one…


Have you ever considered swapping or selling your unused clothes online? It’s a more realistic option than you think!


Chicfashic is an online platform which facilitates just that… you to swap or resell your clothes with other local and sustainably-minded fashionistas! Don’t believe us? We can guarantee you that there are more people out there that have exactly the same feelings as you right now.



Mind-blowing statistics.

And yes, it might be true that Corona Virus has caused problems with displacement and unemployment across the globe, but this is not a matter of big fashion brands doing their garment suppliers a favour to help them keep on their staff: these orders have been made and planned for in accordance with the business planning of these global brands. They are contracts. It is like walking into a restaurant, choosing a three-course meal and deciding just as it is brought to your table that you are not hungry anymore and leaving without paying. Not only does this leave garment factories with an abundance of un-shiftable inventory, it also means they do not have the cash flow to temporarily compensate workers sent home due to the massive drop in demand.

So, where do we go from here? Our current fashion system has locked us into a self-perpetuating cycle where if we continue our thirst for cheap, immediately available clothing we contribute to the continuation of the climate crisis and a whole other range of questionable working conditions and practices. But if we are suddenly forced to STOP our buying addictions, the livelihoods of some of the most vulnerable people on our planet are destroyed – simply eliminated – overnight. And those in control of this cycle can decide exactly when they are hungry for stock.

The most concerning aspect is that, despite all of our best intentions to learn from this global health crisis, to become better and more conscious consumers, it is highly unlikely that in 6 months-time when the developed world returns to ‘normal life’, we will NOT have completely lost our desire for affordable clothing. And at this point the biggest names in the fashion industry will be negotiating under increasingly restrictive terms in order to make up for their temporary loss of income.

It is our favourite brands have the power to walk out of the restaurant without paying – most consumers would never even dream of it.

Articles referenced:

The True Cost Of Brands Not Paying For Orders During The COVID-19 Crisis

Brooke Roberts-Islam 30.03.2020

Abandoned? The Impact of Covid-19 on Workers and Businesses at the Bottom of Global Garment Supply Chains